JOUR 651 Lecture Notes - Lecture 68: Telling Stories, Reverse Engineering, Data Science
12 Mar 2020
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That"s why so much of the success of your science team is tied into how well you tell good stories. It"s not enough for your team to understand the data. You need to be able to communicate your key insights to everyone else in your organization. If you can"t tell a good story about your findings, then you won"t have much of an impact on anyone outside your team. Storytelling is still the best way to educate, motivate, and engage others. It helps you talk to a broader audience and get much better feedback. A good story is often about the details that make it memorable. Memory cues and metaphors help people visualize what you"re saying and how to better connect your insights. A good story will help you reverse engineer mountains of data into the motivations, thoughts, and ideas of thousands or even millions of people. There is a difference between storytelling and just looking at differences.
