JOUR 651 Lecture Notes - Lecture 73: Data Science, Reverse Engineering
13 Mar 2020
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Document Summary
Remember that a story is spinning a tale with visuals to help your audience connect to the meaning. People often think that you connect to others through tales about success and achievements. That"s why a lot of business meetings start out with some new achievement or goal. The audience might applaud, but they"re not really connecting. It"s actually the struggle that helps people find meaning, it"s the energy of conflict that connects your audience to a story. When you"re giving a storytelling session, you probably have an audience that spends all of its day filtering information. This is especially true if you"re working with high-level stakeholders. Each day they"ll go through hundreds of messages and probably look through dozens of reports. To be an effective storyteller, you have to communicate in a different way. You"ve seen how your data can tell a story, you"ve seen how the same data can tell several different stories.
