JOUR 651 Lecture Notes - Lecture 80: Data Science, Unstructured Data

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Creating contrasts is a technique you can use to set a vision. Contrasts are the ability to separate the current context with the vision for the future. There are many times you would want to use data science stories to create a new vision for your organization"s future. You may see something new and want to pivot to take advantage of this insight, while other times, you might see a new future for the organization. Either way, a vision is one of the most challenging things to do when you"re telling a story. A story that contrasts the present with the future needs a great deal of trust because no one is going to want to go on this quest with you if they don"t trust that they know where you"re going. That"s why one of the first things you want to do is help establish your own credibility.

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