JOUR 651 Lecture Notes - Lecture 82: Human Nature, Augmented Reality, Virtual Reality

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A case of an unstructured approach to reporting. With social media analytics, a lot of businesses overlook reports as the center of the strategy evolution. Some teams create reports but don"t focus as a unit over the reports. In these scenarios, those team members create individual side reports, with some directly using analytics tools to get some insights here and there. This kind of workflow doesn"t allow a team to progress because they continuously get stuck on the same issues. These team members suffer from lack of social media interest because they refuse to take the time to work together on their strategy. When you are in these situations, make sure to check that the reporting is playing its part. In a lot of cases, all you need to do to get into a cycle of improvement is adjust the reporting workflow. Luckily, there are tons of different ways to approach reporting.

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