JOUR 651 Lecture Notes - Lecture 89: Crisis Management, Social Media Optimization
18 May 2020
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Document Summary
Social media command centers are optimization spaces for social media teams to release the best content with best insights pulled from analytics previously. This space has multiple displayed dashboards showcasing an array of analytics that teams can use at any time. There are characteristics of the physical layout of the space showing various screens of metrics in each, instead of a single dashboard. When this is the case, all these metrics and layouts combined make a large dashboard itself. The command center, depending on the array of activity from your team, can include a space dedicated for any kind of customer support to relate the social media team closely to the main hub company support. With support on the inside of the command center, you can dedicate contact to major customers and introduce programs of the company to these important characters and influencers.
