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Class Notes for NEWS 370 at Ball State University (BSU)

BALL STATENEWS 370UnderhillFall

NEWS 370 Lecture Notes - Lecture 1: Unique User, Google Analytics, Web Traffic

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10 Oct 2018
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BALL STATENEWS 370UnderhillFall

NEWS 370 Lecture Notes - Lecture 5: Parsley, Tumblr, Coriander

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22 Oct 2018
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Nearly 77% of survey response consider ways they measure audience engagement to be average or better. However, there is no common definition to audienc
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BALL STATENEWS 370UnderhillFall

NEWS 370 Lecture Notes - Lecture 3: Time Shifting, Media Market, Nielsen Ratings

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10 Oct 2018
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Rating: the percentage of the total households tuned to program x (absolute performance) Share: the percentage of the viewing/listening households tune
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NEWS 370 Lecture Notes - Lecture 2: Google Scholar, Voice Search, Google Trends

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10 Oct 2018
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Googles (cid:373)issio(cid:374): to orga(cid:374)ize the (cid:449)orld"s i(cid:374)for(cid:373)atio(cid:374) a(cid:374)d (cid:373)ake it u(cid:374)i(ci
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NEWS 370 Lecture Notes - Lecture 4: Psychographic, Content Analysis, Force-Field Analysis

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22 Oct 2018
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Use formal and informal research to create profile of target audience. Research is syste(cid:373)atic gatheri(cid:374)g of i(cid:374)for(cid:373)atio(c
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