NEWS 370 Lecture Notes - Lecture 3: Time Shifting, Media Market, Nielsen Ratings
10 Oct 2018
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Rating: the percentage of the total households tuned to program x (absolute performance) Share: the percentage of the viewing/listening households tuned to program x (relative performance). Share will be bigger number compared to rating. Abc gets a 12 rating (240 out of 2000 hh) Abc gets a 27 share (240 of 900 hh) You can charge more if you have more viewers. We look at both numbers because share means its more valuable because the tv is actually o(cid:374). While (cid:1005)(cid:1006) is great if you"re tryi(cid:374)g to judge ho(cid:449) (cid:373)a(cid:374)y people re(cid:272)ei(cid:448)ed the (cid:373)essage. The 27 is why they chose to tune into my station. Sell ratings to both advertisers and broadcasts at national and local levels. Also provides service for cable channels and specialized hispanic channels. The nielsen ratings are coupled with detailed analysis of consumer viewing behavior and demographic information. A (cid:396)a(cid:374)do(cid:373) sa(cid:373)ple of 5000 ho(cid:373)es e(cid:395)uipped (cid:449)ith tele(cid:448)isio(cid:374) (cid:373)ete(cid:396)s a(cid:374)d (cid:862)people mete(cid:396)s. (cid:863)
