PR 662 Lecture 86: Ethical Decision Making

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Utilitarian: provide the greatest good for the greatest number, make decisions consistent with fundamental liberties and privileges. Justice impose and enforce rules fairly and impartially so that there is equal distribution of benefits and costs. There are three ethical criteria that influence decisions. The first is utilitarianism where the decisions are based on the outcome of the solution. The outcome is analyzed based on seeking the greatest good for the greatest number of people and is the dominant method for businesspeople. The second criterion is rights where decisions are based on fundamental liberties and privileges in an attempt to protect the basic rights of individuals. The final criterion is justice where the decision imposes rules in a fair and impartial manner and equitably distributes benefits and costs. The ability to produce novel and useful ideas. Problem construction & opportunity recognition in context of ill-defined problems.

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