ACCT1022 Lecture Notes - Lecture 3: Market Power, Operating Leverage, Marginal Utility

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8 Feb 2018
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Get managers to feel responsible for indirect costs. Tc = fc + (uvc * q) Uvc = unit variable cost - vc / q. Cost is fixed when total costs are the same. Cost is variable when total costs per hour are the same. Mixed cost = variable component and fixed component. Marginal benefit should be > marginal cost. E = (p - uvc) * q - fc. P-uvc = unit contribution margin (p-uvc)*q = total contribution margin - must be higher than fc for profits. Breakeven = fc / (p - uvc) = fc/ucm. Ucm = p - uvc = unit contribution margin. Safety margin: how much output can fall before reaching the break even point.

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