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CSCI 1031 (14)
James Gips (14)
Lecture

December 4

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Department
Computer Science
Course
CSCI 1031
Professor
James Gips
Semester
Fall

Description
December 4, 2013 Customer Acquisition Cost How much does it cost to gain a customer? Total Customer Lifetime Value What is your customer worth during their time as a consumer of your products? What is your churn rate? (rate at which you lose customers) How do you minimize this churn rate? Big data is about merging big sets of data Ex. Taxis had GPS systems and weather devices so they could know when it was going to rain In Singapore it was impossi
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