December 4, 2013
Customer Acquisition Cost
How much does it cost to gain a customer?
Total Customer Lifetime Value
What is your customer worth during their time as a consumer of your products?
What is your churn rate? (rate at which you lose customers)
How do you minimize this churn rate?
Big data is about merging big sets of data
Ex. Taxis had GPS systems and weather devices so they could know when it was going to rain
In Singapore it was impossi