ISYS1021 Lecture Notes - Lecture 4: Redbox, Pay Television, Cord-Cutting
9 Mar 2016
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Chapter 4: netflix in two acts: the making of an e-commerce giant and the uncertain future of atoms to. He had been in the board of directors for microsoft and facebook. Why study netflix? chance to see how tech helps firms craft and reinforce competitive advantage. Section 1: components of the firm"s dvd by mail strategy and learn how tech developed scale, brand, and switching costs. Concepts such as long tail, collaborative filtering, and the value of data asset. Section 2: look at significant challenges the firm faces from shipping dvds to sending bits over the internet. Look at digital goods, licensing, content creation, international growth, supplier power, crowdsourcing, platform competition, regulatory issues, and tech infrastructure. Started as a dvd by mail service, but now online streaming. Netlix operates via a dvd subscription and video-streaming model. These started as a single subscription, but are now viewed as two separate services.
