MKTG1021 Lecture Notes - Mastercard, Unaccompanied Minors, Information Source
Document Summary
Business objective: according to its official website, u. s. airways says that excellent customer service is a top priority for them. U. s. airways also seeks to notify customers as much in advance as possible if there are delays or problems, and always seeks to get your baggage to you in a timely manner. U. s. airways also seeks to accommodate special circumstances, such as providing unaccompanied minors with an escort and attention to customers with disabilities. This is a difficult challenge for both u. s. airways and all airline carriers. Because of this challenge, u. s. airways is determined to providing superior customer service to its customers in the hopes that this will convince them to fly with. U. s. airways over other low-cost carriers or big carriers such as united. Airways hopes that this goal of excellent customer service will allow them to retain customers in an industry privy to a competitive and volatile pricing structure.
