MKTG 535 Lecture Notes - Lecture 1: Airbnb, Thestreet.Com, The Roost
31 Mar 2019
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Document Summary
Since the recession ended in 2009 the hotel industry has been doing significantly well, however, this has since slowed down; it may partially be due to airbnb. (latimes) airbnb provides an affordable alternative for travelers to stay in as opposed to the traditional costly hotels rooms. With airbnb"s rapid growth and becoming a well-known trusted brand over the past few years, it is negatively affecting the lodging industry. Losing revenue is the most obvious and alarming impact to the hotel industry. It is estimated that airbnb captured . 1 billion from the hotel industry in 2015. Hotels directly lose about million in revenues annually to. (hospitalityandcateringnews) a boston university report states that a 10% increase in. Airbnb supply results in a 0. 35% decrease in hotel revenues. (thestreet) Airbnb affects hotel revenues disproportionately, some areas sustain a larger impact than others.
