COM CO 101 Lecture Notes - Lecture 2: Voyeurism, Euphemism, Word Crimes
16 Nov 2015
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Say what you meanwhat you actually mean. Don"t assume your audience will get your meaning if you don"t say it clearly. Euphemism and other vague language is only useful if your purpose is to leave room for ambiguity. If the presentational element contains too much stuff it can become a distraction. Again, purpose--perhaps a busy feel is the point. Abstract presentational elements may be used if they make a concrete point. The key is enhancing the message based on the prioritized purposes. In most cases, concret presentational elements are more effective than abstract, even to encourage or clarify abstract thoughts. Adjective ands adverbs exist for a reason. Use language tools to make yourself clear and interesting. Don"t use just for the sake of addints words, make sure they add to your message effectively. Sometimes clever use of words is approrpiate, sometimes it is not. The generic he is sexist language -- so is the.
