MKT-3010 Lecture Notes - Lecture 12: Jessica Simpson, Market Saturation, Social Proof
13 Mar 2018
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Chapter 12: developing new products: new product development, sustain a business, continue to offer new products and new services. If you are the first person there, and develop a product, customers are more likely to like you better, imprinting (we like first exposure we have of something: diffusion of innovation curve (in book, p262) Innovators: smallest group that are the leaders of the group, people who try out products first, don"t care about looking stupid, like whatever they like. People using baking soda for teeth whitening: people creating recipes from certain things and putting those recipes on the labeling. Consumers give recipes to companies and get benefits in the form of being able to say that their recipe is on their package and company now owns right to the recipe: 2. Product development: creating a prototype, anything you can utilize to take an idea and out it to some form, testing, alpha testing: testing product within a firm, ex.
