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Class Notes for Marketing at Clemson University

Exam Study Guides for Marketing Courses

Covers all exam topics.

MKT 4330 Lecture 8: 8_Licensing
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8: Licensing Tuesday, March 08, 2016 8:27 AM Licensing Revenue generator Right to Use another Organizations Intellectual Properties Commercialpurposes Intellectual properties Intangible assets Registered Trademarks Registe...

Marketing
MKT-4330
Fine
MKT-4330 Lecture Notes - Lecture 6: Brand Equity
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6: Sponsorship Activation Leveraging Assets Tuesday, March 01, 2016 8:02 AM Leveraging Aka Activation/CollateralSupport Strategic initiatives Support and enhance sponsorship "Purchasing ...

Marketing
MKT-4330
Fine
MKT 4330 Lecture 1: 1_Introduction_to_Sponsorship
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1: Introduction to Sponsorship Thursday, January 14, 20167:56 AM The Basic Principles of Sports Marketing Focus Marketing of sport Marketing through sport What is Sponsorship? "A cash and/or...

Marketing
MKT-4330
Fine
MKT-4330 Lecture Notes - Lecture 5: Mercedes-Benz Stadium, Naming Rights, Georgia Dome
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5: Venue Naming Rights/Building Partnerships Thursday, February 25, 2016 7:58 AM Characteristics in Naming Rights Prospects a. Strategy i. Local market leader ii. Differentiation try...

Marketing
MKT-4330
Fine
MKT-4330 Lecture Notes - Lecture 2: Advertising Mail, Summer Camp, Engagement Marketing
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2: Developing the Proposal Tuesday, January 19, 2016 9:13 AM Generate & Qualify Leads Prospecting Identify potential sponsors Cold Call Direct mail Gathering information ...

Marketing
MKT-4330
Fine
MKT-4330 Lecture Notes - Lecture 3: Sdl Multiterm, Comparison Shopping Website, Opportunity Cost
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3: Sponsorship Sales and Negotiation Tuesday, February 09, 2016 8:02 AM Factors that Provide Value Tangible Factors Evident in terms of presence Value easier to assess Examples ...

Marketing
MKT-4330
Fine
MKT-4330 Lecture Notes - Lecture 9: Prima Donna, Physical Attractiveness, Lightning
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9: Endorsements Thursday, March 10, 2016 8:33 AM Endorsement Spokesperson's promotional efforts On behalf of marketer Endorsement Benefits Greater brand recognition Positive perception Purchase pe...

Marketing
MKT-4330
Fine
MKT-4290 Lecture Notes - Lecture 12: Brand Management, Image Editing, Planned Parenthood
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Chapter 12 Study Guide Chapter 12- Cause-Related Marketing Know the definition of cause-related marketing and when it apparently began in the U.S. (as well as in the world). Cause-related marketing: a business mark...

Marketing
MKT-4290
Bennett
MKT-4290 Lecture Notes - Lecture 11: Social Marketing, Food Industry, Overconsumption
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Chapter 11 Study Guide Chapter 11- Social Marketing Know the definitions of social marketing and issue marketing and be able to differentiate between them. Social marketing: use of marketing tactics in the creation...

Marketing
MKT-4290
Bennett
MKT-4290 Lecture Notes - Lecture 7: Telemarketing, Direct Marketing, Direct Marketing Association
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Review Guide for Chapter 7- MLT 429, Section 1 Chapter 7; Lecture 7 Know when and why nonprofit marketers may choose to use direct marketing. Nonprofit managers use direct marketing for fund-raising, membership rec...

Marketing
MKT-4290
Bennett
MKT-4290 Lecture Notes - Lecture 1: Independent Sector, Voluntary Sector, Microsoft Powerpoint
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Review Guide for Chapter 1 MKT 429, Section 1 Chapter 1; Lecture I Know other names used to refer to the nonprofit sector. Voluntary sector, the civil society, or the independent sector Be able to list and explain the thre...

Marketing
MKT-4290
Bennett
MKT-4290 Lecture Notes - Lecture 6: Public Service Announcement, Promotional Mix, Digital Marketing
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Review Guide for Chapter 6 MKT 429, Section 1 Chapter 6; Lecture 6 Be able to define promotion. Promotion: any activity of an organization that intends to inform, persuade, or remind its target publics about...

Marketing
MKT-4290
Bennett
MKT-4290 Lecture Notes - Lecture 10: To-3, Virtual Volunteering, Organizational Culture
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Chapter 10 Study Guide Chapter 10- Marketing to3 Volunteers Know the number of people that performed some type of volunteer service (reported in 2003) according to the U.S. Bureau of Labor Statistics (BLS). About 5...

Marketing
MKT-4290
Bennett
MKT 4290 Lecture 5: Chp_5
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Review Guide for Chapter 5 MKT 429, Section 1 Lecture 5 Know and be able to list the four controllable marketing variables that nonprofit marketers have available to them. Marketing Mix product, place, promotion, and price...

Marketing
MKT-4290
Bennett
MKT-4290 Lecture Notes - Lecture 3: Market Segmentation, Marketing, Marketing Mix
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Review Guide for Chapter 3- MKT 429, Section 1 Chapter 3; Lecture 3 Understanding and be able to identify and explain the important publics of nonprofits, e.g. what are they, what do they do, etc. Publics: people, g...

Marketing
MKT-4290
Bennett
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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