JTC 100 Lecture Notes - Lecture 12: Oligopoly, Cultural Imperialism, Media Conglomerate
7 Oct 2016
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Document Summary
Media and economics part ii, the media-industrial complex". A market shared by a small number or sellers. Less government involvement = more competition ( better product production) Limited for tv by 9% of national audience reach. Possible exam question: the government"s policy changers that led to fewer rules about things like how many radio and tv stations a single company could own is known as : deregulation, diversification, amalgamation, arbitrage. More media yet fewer voices a lost localism. Companies working together promoting service/product benefiting both. Synergy: promotion/sale of different versions of a media product across the various subsidiaries of a media conglomerate diversification vs. domination global expansion of the media market concerns over cultural imperialism . Culture transfer through media raises concerns about cultural imperialism. Problem: ideas/business flows through limited portals (e. g. , google amazon, Costs consumers more money, as prices up, innovations down.
