HRT 240 Lecture Notes - Lecture 2: Stakeholder Theory, Green Marketing, Millennials

• School: Cal Poly Pomona
• Department: Hospitality Management
• Course: HRT 240
• Professor: Edward Perez

Document Summary

Component lifestyles is the practice of choosing goods and services that meet one"s _______ needs and interests rather than conforming to a _______, ________ lifestyle. The criteria for a company to become a b cort includes: fair _______ for workers; amount of ________ that a company produces; and company"s work with. _________ businesses. diverse, single, traditional compensation, waste, local. For the demographic factors, _________ are the basis for any market. people. Green marketing is the development and marketing of a product designed to minimize ________ effects on the physical ________ or to improve the ________ . negative, environment, environment. ______ for the organization, and ______ have a financial stake in the form of stock in a corporation. revenue, owners. ___________ is measured by comparing income to the relative cost of a standard set of goods and services in different geographic areas, usually referred to as the cost of living. purchasing power.