PLS 201 Lecture 10: Assignment 10

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News Media
Media Effects
Believed to influence people through the news and entertainment mass media
Can affect our view of the world.
Priming
News can trigger us to remember things.
Agenda Setting = Which story to tell
Media controls the info we get and what we think about
Government has a lot of power
Framing = How to tell them
Spin on a message, which can shape our view of the news and see the good guy
as the bad guy
Cultivation
Blur the line between the real world and what they see on TV
Communication new ideas, innovates,.. Creates a change
We can’t ignore the media, but we can view other things and educate ourselves to have
an equal view of things in the world.
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