PLS 201 Lecture Notes - Lecture 4: Narrowcasting, Soft Sell, Msnbc
27 Apr 2016
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Document Summary
Mass media: television, radio, newspaper, magazines, the internet, and other means of popular communication. Late 1800s: improvement in printing technology decreases costs and publishers could reach more mas ads $ surpassed political party $ 1930s: journalism and professionalized, with codes of conduct. 1950s: tv and broadcast news replace print outlets. 1969: abc, cbs, nbs, combined of american households. 1980: cnn is formed and decreases broadcast share, then fox cnbc and. 1990s: big media starts recycling talent and content within their owned channels and publications. High tech politics: a politics in which the behavior of citizens and policymakers and political agenda are increasingly shaped by technology. Key business assumptions: keeping online version of news refreshed is the future of the new business. Narrowcasting: media programming on cable tv or the internet that is focused on a particular interested and aimed at a particular audience in contrast to broadcasting. All private news outlets depend on their audience for survival.
