MKTG 471 Lecture Notes - Lecture 15: Selective Exposure Theory, Consumer Reports, Cognitive Dissonance
19 May 2018
School
Department
Course
Professor
Marketing 471 Lecture 15
5 stages of consumer buying decision process
problem recognition
information search
evaluation of alternatives
purchase
post purchase evaluation
possible influences on the decision process (3)
situational influences
psychological influences
social influences
situational influences
physical surroundings
social surroundings
time
purchase reason
byers mood and condition
psychological influences
perception
motives
learning
attitudes
personality and self concept
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