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Class Notes for Marketing at George Mason University

MKTG 471 Lecture 2: MKTG 471 Lecture 2
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MKTG 471 Lecture 2 Commercialization Refining and finalizing plans ...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture 43: Marketing 471 Lecture 43
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Marketing 471 Lecture 43 Place affects life cycle Direct Indirect V...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture 41: Marketing 471 Lecture 41
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Marketing 471 Lecture 41 Marketing context of advertsiing 1. Concep...

Marketing
MKTG 471
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MKTG 471 Lecture 42: Marketing 471 Lecture 42
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Marketing 471 Lecture 42 IMC tools Marketing objectives (communicat...

Marketing
MKTG 471
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MKTG 471 Lecture 40: Marketing 471 Lecture 40
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Marketing 471 Lecture 40 If the brand name will be used for a produ...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture 31: Marketing 471 Lecture 31
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Marketing 471 Lecture 31 first mover advantage achieve long term co...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture 35: Marketing 471 Lecture 35
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Marketing 471 Lecture 35 Selective Exposure The process buy which s...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture 34: Marketing 471 Lecture 34
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Marketing 471 Lecture 34 Divides people into 8 types: Innovators ...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture 32: Marketing 471 Lecture 32
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Marketing 471 Lecture 32 Openness Has repeat audience Forum Section...

Marketing
MKTG 471
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MKTG 471 Lecture 38: Marketing 471 Lecture 38
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Marketing 471 Lecture 38 Packaging Considerations Cost: Packaging c...

Marketing
MKTG 471
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MKTG 471 Lecture 39: Marketing 471 Lecture 39
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Marketing 471 Lecture 39 Marketers trying to protect their brands m...

Marketing
MKTG 471
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MKTG 471 Lecture 37: Marketing 471 Lecture 37
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Marketing 471 Lecture 37 Labeling Providing identifying, promotiona...

Marketing
MKTG 471
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MKTG 471 Lecture 30: Marketing 471 Lecture 30
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Marketing 471 Lecture 30 Corporate Strategy Planners are concerned ...

Marketing
MKTG 471
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MKTG 471 Lecture 33: Marketing 471 Lecture 33
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Marketing 471 Lecture 33 Reach of radio 93 US adults listen each we...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture 36: Marketing 471 Lecture 36
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Marketing 471 Lecture 36 Provide a substation market for lucent pro...

Marketing
MKTG 471
Besty Tretola
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Business Administration
BUS 343
All Professors
Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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