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Class Notes for Marketing at George Mason University

Exam Study Guides for Marketing Courses

Covers all exam topics.

MKTG 313 Lecture Notes - Lecture 4: Tennis Ball, Scientific Notation, Astronomical Object
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The Universe in a tennis ball Pre-lab In astronomy, distances are so large that it is hard to put them in perspective, since we are used to human scales. Astronomical distances indeed require units that are larger than...

Marketing
MKTG 313
joiner
MKTG 471 Lecture Notes - Lecture 2: Disruptive Innovation, Online Advertising
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MKTG 471 Lecture 2 Commercialization Refining and finalizing plans and budgets for fullscale manufacturing and marketing of product Customer Perceived Value formula Value = Benefit Cost CRM can be used to inform strategy,...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Lecture 43: Cognitive Dissonance, Sales Promotion, Personal Selling
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Marketing 471 Lecture 43 Place affects life cycle Direct Indirect Vertical (franchises) Promotion affects cycle Personal selling Product advertising Sales promotion PR Evoked set iPhones, android, blackberry Evaluative cri...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Lecture 41: Media Planning
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Marketing 471 Lecture 41 Marketing context of advertsiing 1. Conception 2. Pricing 3. Promotion 4. Distribution Media planning issues Where advertise? Time of year? Which media? How often? How to integrate? Media mix Marke...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Lecture 42: Marketing Strategy, Mass Media, Relationship Marketing
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Marketing 471 Lecture 42 IMC tools Marketing objectives (communication) Brand recognition Positive attitudes Buy intentions Marketing strategy select market Position product Determine market mix Bottom up marketing Marketi...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Lecture 40: Escalator
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Marketing 471 Lecture 40 If the brand name will be used for a product line, it must be compatible with other products in the line. Should be designed to be used and recognized in all types of media. Words, numbers, and let...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Lecture 31: Reverse Engineering, Stratified Sampling, Decision Support System
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Marketing 471 Lecture 31 first mover advantage achieve long term competitive advantages by being the first to offer a product market is free of competition reputation of a pioneer establishes brand loyalty first mover risk...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Lecture 35: Selective Exposure Theory, Business Intelligence
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Marketing 471 Lecture 35 Selective Exposure The process buy which some inputs are selected to reach awareness and others are not. Selective Distortion An individuals changing or twisting of information that is inconsistent...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Lecture 34: Flickr, Asian Americans
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Marketing 471 Lecture 34 Divides people into 8 types: Innovators Thinkers Achievers Experiences Believers Strivers Makers Survivors Segmentation is based on psychological characteristics that are correlated with pu...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Lecture 32: Social Bookmarking, Tumblr
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Marketing 471 Lecture 32 Openness Has repeat audience Forum Sections of sites that connect individusls around a specific topic Wikis User collaborated site, typically Text in nature Really simple syndication An old technol...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Lecture 38: Peanut Butter
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Marketing 471 Lecture 38 Packaging Considerations Cost: Packaging costs vary greatly Regulations: the Food and Drug Administrations packaging regulations may require a tamperresistant package Consistency: how much consiste...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Lecture 39: Shoplifting, Betty Crocker
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Marketing 471 Lecture 39 Marketers trying to protect their brands must also contend with brand counterfeiting. Branding Strategies Individual Branding Family Branding Brand Extension Individual Branding A branding strategy...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Lecture 37: Universal Product Code, Frozen Yogurt, Greenwashing
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Marketing 471 Lecture 37 Labeling Providing identifying, promotional, or other information on package labels. Very closely interrelated with packaging May include: Brand name Package size and content Nutritional informatio...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture 30: Marketing 471 Lecture 30
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Marketing 471 Lecture 30 Corporate Strategy Planners are concerned with.. Culture competition differentiation diversification interrelationships environmental and social issues Business Unit Strategies Consistent with Corp...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Lecture 33: Adwords, Adsense
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Marketing 471 Lecture 33 Reach of radio 93 US adults listen each week, 72 every day Use of IMC in radio Involves people Target demographic group favors integrated marketing Maintain strategic consistency Stretch media doll...

Marketing
MKTG 471
Besty Tretola
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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