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Class Notes for Marketing at George Mason University

MKTG 313 Lecture 4: UniverseTennisBall-prelab
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The Universe in a tennis ball Pre-lab In astronomy, distances ar...

Marketing
MKTG 313
joiner
MKTG 471 Lecture Notes - Fall 2017, Lecture 2 - Disruptive Innovation, Online Advertising
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MKTG 471 Lecture 2 Commercialization Refining and finalizing plans ...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Fall 2017, Lecture 43 - Cognitive Dissonance, Sales Promotion, Personal Selling
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Marketing 471 Lecture 43 Place affects life cycle Direct Indirect V...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Fall 2017, Lecture 41 - Media Planning
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Marketing 471 Lecture 41 Marketing context of advertsiing 1. Concep...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Fall 2017, Lecture 42 - Marketing Strategy, Mass Media, Relationship Marketing
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Marketing 471 Lecture 42 IMC tools Marketing objectives (communicat...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Fall 2017, Lecture 40 - Escalator
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Marketing 471 Lecture 40 If the brand name will be used for a produ...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Fall 2017, Lecture 31 - Reverse Engineering, Stratified Sampling, Decision Support System
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Marketing 471 Lecture 31 first mover advantage achieve long term co...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Fall 2017, Lecture 35 - Selective Exposure Theory, Business Intelligence
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Marketing 471 Lecture 35 Selective Exposure The process buy which s...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Fall 2017, Lecture 34 - Flickr, Asian Americans
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Marketing 471 Lecture 34 Divides people into 8 types: Innovators ...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Fall 2017, Lecture 32 - Social Bookmarking, Tumblr
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Marketing 471 Lecture 32 Openness Has repeat audience Forum Section...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Fall 2017, Lecture 38 - Peanut Butter
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Marketing 471 Lecture 38 Packaging Considerations Cost: Packaging c...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Fall 2017, Lecture 39 - Shoplifting, Betty Crocker
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Marketing 471 Lecture 39 Marketers trying to protect their brands m...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Fall 2017, Lecture 37 - Universal Product Code, Frozen Yogurt, Greenwashing
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Marketing 471 Lecture 37 Labeling Providing identifying, promotiona...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture 30: Marketing 471 Lecture 30
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Marketing 471 Lecture 30 Corporate Strategy Planners are concerned ...

Marketing
MKTG 471
Besty Tretola
MKTG 471 Lecture Notes - Fall 2017, Lecture 33 - Adwords, Adsense
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Marketing 471 Lecture 33 Reach of radio 93 US adults listen each we...

Marketing
MKTG 471
Besty Tretola
Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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