MKTG 471 Lecture Notes - Lecture 29: Strategic Planning, Trade Secret, Swot Analysis
19 May 2018
School
Department
Course
Professor
Marketing 471 Lecture 29
Strategic planning effort must assess organization available ______ and ______
capabilities now and in future
analysis
Finance and HR
Core Competencies
Company does really well, give advantage
Market Opportunity
Combination of circumstances and timing that permits and organization to take
action to reach a TM
Strategic Windows
Temporary periods of time, where key requirements of market and capabilities of
company compete in market
Competitive Advantage
Result of company matching core competency to opportunities it has discovered
in marketplace
place where core competencies, strategic windows and market opportunities
meet
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Document Summary
Strategic planning effort must assess organization available ______ and ______ capabilities now and in future analysis. Combination of circumstances and timing that permits and organization to take action to reach a tm. Temporary periods of time, where key requirements of market and capabilities of company compete in market. Result of company matching core competency to opportunities it has discovered in marketplace place where core competencies, strategic windows and market opportunities meet. Swot analysis tool marketers use to assess strengths, weaknesses, opportunities and threats. Weakness limitations a company faces in developing marketing strategy. Favorable conditions in environment that could produce reward if acted on. Threats conditions/barriers that may prevent company from reaching objective. Ability of innovative company to achieve long-term competitive advantages by being the first to offer a certain product in marketplace (pioneer/market leader) (free of competition) (establish brand loyalty) (protect trade secret with patents)
