MKTG 471 Lecture Notes - Lecture 33: Adwords, Adsense
Marketing 471 Lecture 33
Reach of radio
93% US adults listen each week, 72% every day
Use of IMC in radio
Involves people
Target demographic group
favors integrated marketing
Maintain strategic consistency
Stretch media dollars
Difference between Internet and traditional media
Distributed network offers continuous communication
Internet space
Constant delivery
Blurs line btw content providers and consumers
Cookies
Visit frequency
Ad calls
Time of day
Clicks
Browser used
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