SCOM 1000 Lecture Notes - Lecture 7: Inductive Reasoning, Deductive Reasoning, Pathos
28 Nov 2018
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Document Summary
Scholar from the ancient greece"s golden age . He studied many topics, including speaking and persuasion. Rhetoric= all the possible ways of persuasion. Persuasion and proofs: rhetoric is the art of discovering ways to make the truth seem more probable to an audience that isn"t completely convinced. , two categories of proofs, artistic proofs = internal proofs that the speaker creates . Inartistic proofs = external evidence the speaker doesn"t create. Artistic proof: logos = logical proof, ethos = ethical proof, pathos = emotional proof. Ethos (ethical) proof: speakers must seem credible in order to persuade, aristotle thinks there are 3 ways to do this = intelligence, virtuous character, and goodwill, we can think of this as competence, trustworthiness, and care. Pathos (emotional) proof: the proof comes from the feelings that speech draws out of the listeners, examples, anger vs mildness, friendship vs hatred, fear vs confidence, admiration vs envy, appeal to emotions, not manipulate them.
