P R 220 Lecture Notes - Lecture 2: Amos Kendall, Ghostwriter, Becan

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), the kings used this as modern day. Audience research and made strategic business decisions based off what the spies found about the people. Same role as the king of india. These spied would the agenda set, they would get the projects moving - like suggesting money/taxes to fix the roads. This way once the king saod everyone owes money the citizens had already come around to the idea. Showed our society how powerful printed word it. Necessity of an organization/group to implement action. Use of symbol that is easily identifiable and emotion arousing. Use of slogans to compress complex issues into easy-to-quote and easy to remember stereotypes. The importance of getting your side of a story to the public first so that your interpretation is the thought of/accepted one. A(cid:374)dre(cid:449) ja(cid:272)kso(cid:374)(cid:859)s preside(cid:374)(cid:272)y (cid:271)rought us the press e(cid:272)retary. A(cid:373)os ke(cid:374)dall (cid:449)as ja(cid:272)kso(cid:374)(cid:859)s pollster, cou(cid:374)selor, ghost(cid:449)riter a(cid:374)d publicist.

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