P R 220 Lecture Notes - Lecture 3: Event Management, 2014 Winter Olympics, Corporate Communication

• School: Iowa State University
• Department: Public Relations
• Course: P R 220
• Professor: Wilgenbusch Erin

Document Summary

Guest speakers: austin rinker, chris williams, rick phillips and paul kluding. Hofstede"s cultural dimensions: (5) hofstede worked for a global technology company as a global psychologist ibm. Hill & knowlton"s campaign to engage the u. s. in a war: kuwait. Public diplomacy: used to enhance for policy initiatives, what it involves, lobbying, countries that are engaged, foreign countries hiring american based pr firms. Nongovernmental organizations (ngos): aid organizations, doctors without borders, ngos depends on international support, partners for pr initiatives, United states information agency: book, president started it, why he started it, purpose of it. Coca cola happiness campaign: pullout box in notes. U. s. corporate profits from international business: how much profit is made, why it is important for pr firms to have international offices, Open houses: invite public in, transparency, good corporate citizens, tricky things come in, security, hillary clinton came to visit bio refinery,