P R 220 Lecture Notes - Lecture 19: Hurricane Sandy, Corporate Social Responsibility, Duracell

• School: Iowa State University
• Department: Public Relations
• Course: P R 220
• Professor: Wilgenbusch Erin

Document Summary

Pr 220 notes 3. 9. 16 ethical responsibility. Ethical codes: identify core values, offer guidelines for value-driven decisions. Examples: faith values, student code of conduct, different core values for different professions/organizations. Corporate social responsibility: according to the international business leaders forum, scr strives for high standards in these areas: Human rights, labor and security diversity, opportunities to advance, sustainability. Enterprise and economic development actually trying hard to ensure quality products. Business standards and corporate governance board of directors, business standards, how hire people. Health promotion creating a healthy environment, breaks for employees, insurance, incentives for healthy habits for employees. Education and leadership development are opportunities available to everyone. Human disaster relief example: duracell, during super storm sandy, used twitter to find people who need power and drove around trucks to help people charge phones and laptops, etc. for free. Ethics audit: good organizations do these, routine assessment of ethics within organization.