P R 220 Lecture Notes - Lecture 7: Earned Media

• School: Iowa State University
• Department: Public Relations
• Course: P R 220
• Professor: Wilgenbusch

Document Summary

Excellence in the field of public relations is based on meaningful action. (cid:364)what have you done for me lately? (cid:365) Relationships with employees, investors, media and other organizations and publics are all predicted on organizations bringing something beyond talking about the relationship(cid:365) Two-way communication and relationships are the heart of public relations. But none of it happens without effective management and business principles. Controlled media : the organization has control over the content, it is edited and created just the way they want them. Tv/radio news, external websites, blogs about the organization, and social media opinions. Press conference - between controlled and uncontrolled. Owned media: media that an organization has complete control over. Jack felton advises that when you see an article or story that you think a client will like, send it to them, let them know. Publicity may be the first thing that comes to mind.