Political Science POLS-Y 103 Lecture Notes - Lecture 9: Political Action Committee, Political Campaign
3 Apr 2017
School
Department
Professor
Document Summary
Nomination campaign = phase of a political campaign aimed at winning a primary election: candidates target party leaders and interest groups, test themes, slogans, and strategies. General election campaign = phase of a political campaign aimed at winning election to office: candidates in partisan elections run against other political parties. Campaign manager = the individual who travels with the candidate and coordinates the campaign. Finance chair = individual show coordinates the financial businesses of the campaign. Communications director = individual who develops the overall media strategy for the candidate. Press secretary = individual charged with interacting and communicating with journalists on a daily basis. Campaign consultants = a private-sector professional who sells to a candidate the technologies, services and strategies required to get that candidate elected. Pollsters = campaign consultants who conduct public opinion surveys: gathers opinions from a candidates potential constituents.
