JMC 20001 Lecture Notes - Lecture 1: Narrowcasting, Ethnocentrism

• School: Kent State University
• Department: Journalism and Mass Communication
• Course: JMC 20001
• Professor: Eugene Shelton

Document Summary

Produce and distribute newspapers, books, magazines, motion pictures, television and radio programs, online computer services, programs and video games. These mediums collectively are known as media. How we socially interact at a number of levels through messages. Intrapersonal communication - communication you have with yourself. How you assign meaning to the world around you. Symbols of expression that individuals, groups, societies use to make sense of daily life. Process that delivers the values of society through products or other meaning-making forms. Agenda setting media research that says mass media pay attention to particular events or issues they determine to be major topics of discussion for individuals and society. Agenda setting does not tell audience what to think, but what to think about. The acceptance of the dominant culture by those who are subordinate to those that hold economic and political power. Speaks to those who have and those who do not have.