JMC 20001 Study Guide - Quiz Guide: Narrowcasting, Ethnocentrism, Adolph Ochs
23 Oct 2018
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Produce and distribute newspapers, books, magazines, motion pictures, television and radio programs, online computer services, programs, and video games = media. Symbols of expression that individuals, groups, and societies use to make sense of daily life (i. e. articulate values, where do we fit in? what do we want to know?) How we socially interact at a number of levels through messages. Intrapersonal communication is communication you have with yourself and how you assign meaning to the world around you. Interpersonal communication is how you communicate with one other person. Hegemony: the acceptance of the dominate values in culture by those subordinate to those who hold economic and political power (people listening to trump spew lies) Narrowcasting: any specialized electronic programming or media channel aimed at a target audience (ex. Bet, espn, lifetime, disney channel, food network, mtv, your phone choosing specific ads for you because of what you like)
