MC 2000 Lecture : MC2000 Notes
Document Summary
6 media plants control 90% of what we red, watch, or listen to. Ge, news corp, disney, viacom, warner brothers, cbs. Conglomeration: a new twist on vertical and horizontal integration. Fin-syn rule: in the 1970s, television networks could not produce content. Behind the big six media giants, they each own tons of smaller companies weren"t allowed to own or produce shows unless they made a contract. The end of the rule of seven they could only own 7 of each (am station, fm. -murdoch and fox network fought to eliminate fin-syn. Disney buys abc, bringing together production and distribution. Telecommunications act: 1996 own (disney channel, lifetime, cbs, espn) interview kermit on good morning station, etc. ) Ownership cap increased to 35% of the national media. (so 3 companies could have owned all the production companies) The cap increased to 39% during the bush administration. Synergy: when the whole can function more greatly than the sum of the parts.
