MGT 3830 Lecture : MGT 3830 Notes
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Name of formula, what is the formula, category (performance, liquidity, etc) Print out front page of the apple case to turn in. 2 essay questions on quiz (given 3 topics & 2 will be on quiz) Potential essay #1 will be on quiz: concept of competitive advantage. 8 & 9 what is competitive advantage: trade-offs, price v performance/value v cost/differentiation v cost. Essay #2 (from ch. 2): strategic leadership: what is a strategic leader, what do leaders do, how to become a leader? (exhibit 2. 4) Essay #3 (ch. 2 conclusion): strategies are the byproduct of a strategic preplanning process, also the byproduct of a changing environment, describe strategy as planned emergence, combine ideas from text, exhibit 2. 7, 2. 8, & 2. 9, ex. Read ch. 1&2 look at opening & closing casesmmgt3830. Exhibit 2:the structure of a firm: could be on the quiz, hierarchy exists, ex. Apple inc. (corporate level: variety of business units they compete in. (pc/laptop, iphone, itunes/app store, tablet, music streaming/beats.
