COM 239 Lecture Notes - Lecture 5: Scale-Invariant Feature Transform

• School: Miami University
• Department: Communication
• Course: COM 239
• Professor: Bob Batchelor

Document Summary

Power is at the center of almost every (social) structure: exchange of power, ex: starbucks. One aspect of power, the capacity to direct or influence the behavior of others; personal or social influence : communication is a source of power. The battle of the human mind is largely played out in the processes of communication . Mass media and new information technologies are central to shaping and reshaping of cultural identities and political communities: internet. Communication enables people to build, maintain, or resist power: media. Concerns that new media technologies only enabled further dialogue among those who already had power. Prompted those in power to attempt to maintain control over their information. Public opinion: diverse, elusive, and difficult to measure: sum of individual opinions on an issue affecting those individuals , vocal minority concerned about a particular issue that directly affects them, self-interest = key component of forming public opinion. Opinion aroused for short period of time.