MAC 325 Lecture Notes - Lecture 6: Reappropriation, Barbie Liberation Organization, Linear Video Editing
26 Jun 2018
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Week 13, Lecture 2
4/26/18: YouTube and Remix
● Paper notes
○ A strong thesis
■ 1. An argument (I argue that X is the case)
■ 2. A reason (I argue that X is the case because Y)
■ 3. Significance (I argue that X is the case because Y. This matters
because of Z.)
○ Don’t waste time in the introduction
○ An in-depth outline of your points at the end of the introduction can be a great
way to think through the structure of your argument
● A brief history of youtube
○ Origin (2004)
■ Nov. 2005 was the official launch
■ Designed to let users share videos that they found interesting
○ Began as a place for users to upload and share their videos
○ Now exists more as a social media platform that emphasizes whatever content
YouTube wants to promote
○ Rapid growth (2005-2006)
■ By July 2006, 65,000 new videos are being uploaded by users every day
■ Google bought YouTube for $1.7 billion in Nov. 2006
○ Currently one of the most popular websites in the United States
■ Still has a highly prolific vernacular user base
○ Builds on a history of DIY media production
■ Able to capitalize on widespread vernacular digital video making practices
that existed in a pre digital age
■ “Home mode”
● AKA amateur style video, vernacular videos
○ Henry Jenkins
■ “Astonishing how many people use YouTube for self expression and how
often traditional media gatekeepers are influenced by YouTube. Might be
tempting to call youtube a revolution and overstate its importance”
■ There are a lot of old affordances that youtube just remediates
■ Youtube draws on a history of amateur DIY media production often
engaged in by countercultural groups or subcultural groups
● DIY Media production
○ History of subversive video
○ VCRs and camcorders
■ 1980s-1990s
■ Allow easy shooting of footage onto standard VHS tapes (camcorders)
■ If you have both you can do linear video editing at home
○ Everyday video production and everyday critique using video
Document Summary
An argument (i argue that x is the case) A reason (i argue that x is the case because y) Significance (i argue that x is the case because y. An in-depth outline of your points at the end of the introduction can be a great way to think through the structure of your argument. Designed to let users share videos that they found interesting. Began as a place for users to upload and share their videos. Now exists more as a social media platform that emphasizes whatever content. By july 2006, 65,000 new videos are being uploaded by users every day. Google bought youtube for . 7 billion in nov. 2006. Currently one of the most popular websites in the united states. Still has a highly prolific vernacular user base. Builds on a history of diy media production. Able to capitalize on widespread vernacular digital video making practices that existed in a pre digital age.
