MAC 143 Lecture Notes - Lecture 3: Prime Time Access Rule, Warner Bros., Abc Studios

• School: Miami University
• Department: Media and Culture
• Course: MAC 143
• Professor: Elvin Elkins

Document Summary

Mac 143 exam 3 notes and final exam notes. The economics of network domination: relationships develop in the 1950s. Off network syndication market born: economic relationship between hollywood producers and networks. Network era programming strategies: innovation imitation saturation cycle. Fcc regulations: ptar (prime time access rule, financial interest and syndication rule (fin syn) Critical analysis of the politics of 1960s tv representations: banal, conservative turn away from controversy, tacit social commentary, tv programs as sites of negotiation. The post network era: tdefinition, factors behind the end of the network era. Major tv/cable industry roles/players: broadcast/terrestrial stations. Noncommercial/public television: networks, multi system operators (msos like comcast, timewarner, cable channels (espn, lifetime, bet, hgtv, program producers (touchstone television, warner bros, government (fcc, congress, supreme ct, advertising firms and their clients. The rise of niche marketing: the rise of mass production, marketing, and consumption. Advertising agencies: the turn towards niches markets in the 1970s.