ADV 260 Lecture 14: CH 14 PR
Document Summary
Importance: 70% of us adults follow local news, perceived as trustworthy, traditional media still effective, symbiotic relationship w/news media. News release (multimedia: smart media release (smr, photos/graphics, video, audio, search engine oriented, social media tags, writing tips, clear headlines/body, keywords in 1st 2 paragraphs, link early, include multimedia, include logo. Infographics: b/c facts are boring, why, people are visual a, help with a story, more shareable, distribution power. Media kits: prepared for major events, give variety of info and resources to editors, traditional, news release, brochure, contact info, fact sheets, digital, website, video, flashdrive, more info, trademark info. Fact sheets: summary sheet, quick reference to journalists, characteristics of new product, corporate pro le, one-page, bulleted, list, basic facts. Pitching a story: pr contact editors to convince them of a newsworthy story, channels for a pitch, phone call, test, email, social media, media queries.
