ADV 260 Lecture Notes - Lecture 2: Warren Cowan, Elmer Davis, Samuel Insull
Document Summary
The rosetta stone was basically the first publicity release. Olympic games used promotional techniques to promote athletes as heroes. Julius caesar used parades, writings posted on walls and a book, commentaries, to promote his activities. Saint paul, the new testament author, qualifies for the public relations hall of fame. The roman catholic church was a major practitioner of public relations. Bankers in venice practiced the art of investor relations to adopt corporate philanthropy. The 1800s: the golden age of press agentry. Begins with sam adams and the sons of liberty in the late 1700s. Davy crockett was a frontier hero created to draw political support away from andrew jackson. Phineas t. barnum was a showman and master of the pseudo event. Politics and social movements take the stage. 1900 to 1950: the age of pioneers. Declaration of principles- dissemination of truthful, accurate information. One of the first clients: pennsylvania railroad. 1913-1914 railroad freight hike campaign (public information model)
