MCC-UE 3 Lecture Notes - Lecture 16: Kinetoscope, Filmstrip, Mass Media
27 Apr 2016
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): first motion picture camera (built by edison"s assistant w. Flexible filmstrip with perforated edges, motor powered. Animal acts, dancers, vaudeville performers, prize fighters. Disappeared c. 1900 but inspired other inventions in us and europe. Combination of camera, projector, and developer all in one. Between 1895-1905, projected films mostly shown in vaudeville halls, traveling shows, and penny arcades. Social shaping of cinema as medium: nickelodeons (1900-1914) C. 1905 explosion of storefront theaters in u. s. Showed story films - 15 minutes long. Affordance: movies could now stand on their own as entertainment - growth in audience. By 1909, motion pictures were large industry. Industrialization: expanding middle classes; mass produced goods; industrialization of leisure; commercial entertainments. End of the 19th century: emergence of consumer society (chain stores, national brands, mail order catalogs) Mass as opposed to local/regional patterns of production and consumption. Mass media (news, magazines, movies) with ads fostered consumption and were themselves part of mass culture.
