1890 early (cid:883)(cid:891)(cid:882)(cid:882)(cid:495)s forms of mass media continue to grow during this time: mass radio, mass magazine. Thomas edison: phonograph he thought was his far more promising invention. 35mm black and white motion picture: 15-20 seconds long, silent films (typically) Dancers, acrobats, prize fighters, vaudeville performers: focused on scenes that had lots of action. These kinestoscope parlors were set up where people could go and look at the films that were inside of the kinestoscopes. Disappear by 1900: tar paper shack, worlds first film studio, shot this kinds of films here. Individuals experience not a communal experience as only one person could really watch it once at a time. The idea of the projector projected the film onto a type of screen: created a communal experience behind watching film. Francis jenkins/ thomas armat: basic principles est. by 1895, france, worked out the basic principles behind the projector.