Media, Information and Technoculture 2000F/G Lecture 7: Lecture 7 Notes

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Francis jenkins/thomas armat: basic principle est. by 1895. Auguste/louis lumiere: cinematograph in paris, 1895, (cid:862)workers lea(cid:448)i(cid:374)g lu(cid:373)iere fa(cid:272)tor(cid:455)(cid:863, (cid:862)trai(cid:374) arri(cid:448)al a la ciotat(cid:863) Penny arcades: movies-(cid:374)o(cid:448)elt(cid:455) a(cid:272)ts (cid:858)(cid:272)hasers(cid:859, owners buy/rent projectors, regular film screenings. Growth: 1914: 18 000, 7 mil daily admissions. Longer films: 10-15 minutes, one-reel westerns, melodramas. Low culture: arcades, dance halls, vaudeville, saloon, pool hall, minstrel shows, burlesque theatre. High culture: parks, libraries, school rec. programs, museums, opera/theatre, church socials, progressive era reformers. Commercial success: 800 features annually, 100 mil. weekly attendance, 25 000 cinemas. Aesthetic success: (cid:862)the tra(cid:373)p(cid:863), (cid:862)wi(cid:374)gs(cid:863, mary pickford, charlie chaplin, clara bow. Chapli(cid:374)(cid:859)s (cid:862)the kid(cid:863) (cid:1005)9(cid:1006)(cid:1005: elegant, ornate cinemas, musical accompaniment, audience imagination, (cid:862)su(cid:271)je(cid:272)ti(cid:448)e e(cid:454)perie(cid:374)(cid:272)e(cid:863) (cid:374)ot passi(cid:448)e (cid:448)ie(cid:449)i(cid:374)g. Studios (paramount, mgm: order and predictability, 300 to 400 films a year; a and b movies, proving ground for new stars, 7 year contracts. 1930s/depression: stability in turbulent times, stereotypical mold for stars. Country: family tradition, religion, framework of purpose, community norms, close-knit community, character.

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