MKTG-UB 20 Lecture Notes - Lecture 8: Limited Release
7 Apr 2017
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The amount of money that comes back to the distributor from ticket sales. Independents w/the talent to go wider than exclusive. Play dates/locations - more than one screen in a location. Studio counts locations a movie is playing at. Studios calculate how much money is made per location not screen as that will dilute the numbers. Want an average of ,000 per location after the opening weekend (for studios) For independent films on smaller releases ,000 per location. Because children"s tickets cost less so a children"s movie can sell more tickets but make less money. Makes most of their money in the beginning and then audience rapidly goes down. Dramas can maintain audience due to word of mouth and good reviews enticing different audiences to watch. Children"s films can pick up audiences by being watchable for adults without children. Primary audiences in the first few weeks. Then try to appeal to other secondary audiences.
