BUSMHR 3510.01 Lecture Notes - Lecture 17: Financial Statement, Pro Forma
5 Apr 2016
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3/1/16 business plan two audiences for business plan: external stakeholders and employees internal employees: Usually written by management, more than one individual involved bottom up vs top down. Most companies are top down but management wants bottom up types of business plans summary business plan: Used to test the waters full business plan: Not quite a business plan, how the company operates. Investors will probably one read first few pages to see if they like it. I only read the first three sentences, if i don"t like it then i won"t go on components of business plan. Exec summary (probably only section read by investors first time around) Critical risk factors (point out risks and show you know how to minimize them) *writing matters, if you"re not a good writer find someone who can write pro forma financial statement: numbers you"re projecting things investors look at: executive summary, management team. 4 p"s of marketing price promotion product place board.
