PSYCH 1100 Lecture Notes - Lecture 33: Elaboration Likelihood Model, Stereotype, Information Processing

• School: Ohio State University
• Department: Psychology
• Course: PSYCH 1100
• Professor: Victoria Chavez

Document Summary

Smoking isn"t the worst thing i could do A preference for holding congruent attitudes and beliefs. Aversive feelings that we experience when out ideas our inconsistent might motivate us to think deeply about our beliefs. 3 different routes: change one of the two conflicting thoughts, introduce third topic, reduce how important the domain or topic of dissonance is. A change in attitudes in response to info provided by another person. A model that predicts responses to persuasive messages by distinguishing between the central and peripheral routes to persuasion: central route. When a person considers persuasive arguments carefully. When a person responds to external (or peripheral) cues rather than carefully examining the quality argument. A prejudgment of another person on the basis of membership of group. A simplified set of traits associated with membership in a group or category. Unfair behavior based on stereotyping and prejudice. People misjudge relationships between groups and behavior.