PSY 2120 Lecture Notes - Lecture 2: Level Of Measurement
3 Jul 2018
School
Department
Course
Professor
Research Methods
Wednesday, October 4, 2017
Survey research and design:!
Response options!
ā¢Open ended vs closed ended!
ā¢Uni polar vs bipolar!
ā¢Number/scaling/labeling of response options!
ā¢Endpoints !
Open ended vs closed ended questions!
ā¢āwhat is the most important thing for children to prepare for in life?ā!
ā¢Closed ended: give participants response options!
ā¢Open ended: have them generate their own response !
ā¢Open ended: 4.6% said āto think for themselvesā!
ā¢Closed ended: 61.5% said to think for themselves!
Open ended questions!
ā¢Advantages!
ā¢Not biased by researchers preconceptions!
ā¢Good when diļ¬cult to anticipate responses!
ā¢Challenges!
ā¢Rely more on careful question wording!
ā¢Often diļ¬cult to code and analyze/interpret!
Closed ended questions!
ā¢Advantages!
ā¢Can help clarify question for participants!
ā¢No coding needed!
ā¢Good when responses may be invalid/nonsense!
ā¢Challenges!
ā¢Response options limited to researchers !
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