PSYB01H3 Chapter Notes - Chapter 7: Longitudinal Study, External Validity, Semantic Differential
Document Summary
Survey research: questionnaires and interviews carefully designed to ask people information about themselves. Response set: a pattern of individual response to questions on a self-report measure that is not related to the content of the questions. Defining the research objectives attitudes and beliefs. Defining the research objectives facts and demographics. Yea-saying and nay-saying response sets: the tendency for some survey respondents to agree (yea) or disagree (nay) with the vast majority of questions being asked, regardless of the questions; introduces error into the measure. Closed-ended questions: questions that offer respondents limited options; ex. a multiple choice question. Open-ended questions: questions that offer respondents no restrictions as to how to respond to the prompt (e. g. , an essay question) Rating scales: closed-ended response options that enable participants to indicate the degree to which they endorse a particular statement. Rating scales for closed-ended questions labelling response alternatives. Rating scales for closed-ended questions number of response alternatives.
