RFPD 1100 Lecture Notes - Lecture 4: John Galliano, New Era Cap Company, Baseball Cap

• School: Ohio University
• Department: Retail Merchandising and Fashion Product Development
• Course: RFPD 1100
• Professor: Ipaye

Document Summary

Cultural authentication is the process whereby a foreign object (e. g. , clothing) is incorporated into a culture and becomes authentic to that culture. Although ethnic dress cana remain unchanged for generations tht does not mean dress never changes. New technolgies, new products, and new ideas that are introduced to a culutre. Cultural authentication is a 4 step process: Process nearly always entails a host of tangible and intangible conditions on the part of the receiving culture. May include issues of relgion, social order, gender, or culture as well as psychological and physiological attitudes. 2) characterization (the new culture gives meaning to the object) 3) incorporation (identifying the object to a social group) 4) transformation (physically altering the object to allow for cultural distinctiveness) 1860 brookl(cid:455)(cid:374)"s e(cid:454)(cid:272)elsior tea(cid:373) (cid:449)ore protot(cid:455)pe of (cid:373)oder(cid:374), rounded crown baseball cap made of six triangles with short visor.