Exams are coming!
Get ready with premium notes and study guides!

Class Notes for MKT 250 at SUNY Oswego (SUNY OSWEGO)

SUNY OSWEGOMKT 250Zheng YilongSpring

MKT 250 Lecture Notes - Lecture 7: Business Marketing, Retail

Emily Schaffer (@emily)2 Page
13 Mar 2019
0
Wholesaler and distributors sit between manufacturers and retailers in the supply chain. In a simple model, a wholesaler fills orders from retailers fr
View Document
SUNY OSWEGOMKT 250Zheng YilongSpring

MKT 250 Lecture 3: Chapter 2 (continued) Lecture 3

Emily Schaffer (@emily)2 Page
6 Feb 2019
0
Steps of marketing plan: business mission & objectives, situation analysis (swot, identify opportunities, implement marketing mix, evaluate performance
View Document
SUNY OSWEGOMKT 250Zheng YilongSpring

MKT 250 Lecture 9: chapter 10

Emily Schaffer (@emily)2 Page
10 Apr 2019
0
This group represents the buyers who want to be the first to experience the product regardless of many concerns ordinary consumers have such as price,
View Document
SUNY OSWEGOMKT 250Zheng YilongSpring

MKT 250 Lecture Notes - Lecture 6: Homeostasis, Social Comparison Theory

Emily Schaffer (@emily)2 Page
4 Mar 2019
0
Consumer decision process: need recognition, information search, alternative evaluation, purchase, post-purchase. The consumer decision process begins
View Document
SUNY OSWEGOMKT 250Zheng YilongSpring

MKT 250 Lecture 5: chapter 3 MKT

Emily Schaffer (@emily)1 Page
25 Feb 2019
0
E-measures: hits, page views, bounce rate conversion rate. Information effect: relevant information is shared and spread by the firms or individuals in
View Document
SUNY OSWEGOMKT 250Zheng YilongSpring

MKT 250 Lecture Notes - Lecture 5: Baby Boomers, Generation Z, Millennials

Emily Schaffer (@emily)2 Page
20 Feb 2019
0
View Document
SUNY OSWEGOMKT 250Zheng YilongSpring

MKT 250 Lecture 2: marketing lecture 2

Emily Schaffer (@emily)1 Page
4 Feb 2019
0
View Document
SUNY OSWEGOMKT 250Zheng YilongSpring

MKT 250 Lecture Notes - Lecture 1: Marketing Week, Institute For Operations Research And The Management Sciences

Emily Schaffer (@emily)1 Page
4 Feb 2019
0
Marketing: the activity, set of institutions and processes for creating capturing communicating delivering and exchanging offerings that have value for
View Document
SUNY OSWEGOMKT 250Zheng YilongSpring

MKT 250 Lecture Notes - Lecture 8: Lyft, Micromarketing, Perceptual Mapping

Emily Schaffer (@emily)2 Page
15 Mar 2019
0
View Document
SUNY OSWEGOMKT 250Zheng YilongSpring

MKT 250 Lecture Notes - Lecture 10: Profit Margin, Fixed Cost, Variable Cost

Emily Schaffer (@emily)2 Page
12 Apr 2019
0
Profit-oriented: focusing on reaching a particular profit goal (target profit pricing), maximum profit, the rate of return (target return pricing) Inst
View Document
View all professors (1+)

Class Notes (1,100,000)
US (480,000)
MKT (10)
MKT 250 (10)