JRN185 Lecture Notes - Lecture 6: H. L. Mencken, Boyer Lectures, David And Frederick Barclay
Document Summary
Quite apart from the physical causes, the newspaper tends to give journalism a distinct approach from other newspapers. Provides a variety of products in one box, as opposed to asking the user to go for different items in different locations, as on the internet. Acquires character and personality from the way it acts, and from what it acts. Unlike other media, newspapers strive to represent and reinforce their readers" biases, painting a view of the world that the reader can understand. Newspapers will consider the lives of their target audiences and publish content important to them that matches in with their needs, desires, working lives, family life and leisure. While magazines are intentionally more limited, newspapers will try to discuss all aspects of the readers" lives: their health, holidays, income, families, babies, clothing, food, the things they have to do with them. All of this in one handheld box.